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SANYO
Electric Sales Co., Ltd. installed six commercial air purifying
systems with the "Virus Washer" (VW) function in
the "signet Lounges" of All Nippon Airways Co., Ltd.
(ANA) at Haneda Airport, Terminal 2. This is to help ANA with
its service differentiation strategies in response to heated
competition with other airlines by providing clean air in
airport lounges, which are used by large numbers of passengers.
Using electrolyzed
water, the VW function suppresses viruses, including avian
influenza viruses, eliminates bacteria and deodorizes the air.
Thus it is a useful unit in various locations where clean air is
needed. The six units were installed in smoking rooms in the
lounges to purify the air and kill odors because ANA has been
receiving complaints from users of the neighboring non-smoking
section of the lounge about cigarette smoke and odors. Since
installation, the airline has been receiving positive comments
on the improved air quality and even inquiries about the
product.
The signet Lounges,
which are upgraded lounges, are provided in 12 airports in
Japan
to offer services for ANA frequent flyers under the slogan of
"safety, comfort, and health." In the signet Lounges
in
Haneda
Airport
in
Tokyo
, users are offered newspapers and drinks. Massage chairs and
English style reflexology are also available.
Comment by
Passenger Services Department, ANA
Among all the air
purifying systems provided by many different manufactures, we
selected the Virus Washer because its deodorizing effect stood
out. Users are responding very favorably, and sometimes we
receive inquiries about the product and its functions. Staff
working in the lounge also favor the Virus Washer system
strongly. Many staff members say they can really tell the
difference in the air quality. We are considering installing the
VW system in other lounges, too.
Comment by
Domestic Sales & Marketing H.Q.
Under
highly competitive conditions, each airliner is trying various
strategies to differentiate its services. To provide clean air
in the signet Lounge, which is an upgraded lounge for special
customers, is one such strategy by ANA. SANYO is taking
advantage of these conditions to improve recognition of its VW
products by placing its sales target on places where high
quality services are provided for large numbers of people.
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